Olay X YWT - Ready to #FaceAnything
Young Women’s Trust and Olay partner to support young women to #FaceAnything
Make a £5 donation today and help us transform the lives of young women across the country. Your donation will be matched by Olay.
Together, we aim to raise £100k to support our Young Women’s Trust Coaching Service, to help 500 young women to feel like they can #FaceAnything.
Recent research by Olay reveals that 60% of women experience negative labels at least once a week, while the same number of women also feel judged by their appearance every day.
Olay and Young Women’s Trust are proud to be working together on the #FaceAnything campaign, build a movement of women ready to throw off the labels and face anything that life throws at them.
The #FaceAnything campaign introduces 9 fearless female ambassadors. All from different backgrounds and facing different struggles, each ambassador is sharing her own story to help women #FaceAnything.
9 ambassadors ready to help women #FaceAnything
Young Women’s Trust Chief Executive Sophie Walker says:
“Young Women’s Trust works with the next generation of talent to encourage them to find their skills and resourcefulness and lift up their voices. Over the last year we supported some three thousand young women to improve their economic power and mental health – and we continue to build a movement of activists for change. So we are thrilled to be working with a brand like Olay. This campaign fits at the heart of what we do: expanding young women’s power and influence across the nation.”
Olay Communications Brand Manager Maeve Leonard says:
“We are extremely excited to announce our partnership with the Young Women’s Trust and our #FaceAnything campaign. Olay is a brand committed to improving the lives of women and we hope this campaign can help empower more of those facing negative labels and struggles daily. Olay’s customers and staff will be raising funds with every donation matched by Olay itself. Together, we aim to raise £100k to support the Young Women’s Trust Coaching Service, helping 500 young women to feel like they can Face Anything.”
The first £50,000 raised will be matched by Olay to support young women.