Ketchum London CEO to chair Young Women's Trust

Friday 20 April 2018

Jo-annJo-ann Robertson, the chief executive officer of the London office of Ketchum, a leading global communications firm, has today been announced as the new chair of Young Women’s Trust, a national charity that helps young women on low or no pay. 

Jo-ann has over 16 years’ experience working in strategic communications agencies. Having worked in journalism, politics and public relations, Jo-ann brings a range of experience to the charity as it continues to grow and support more women from disadvantaged backgrounds to find jobs and training, gain confidence and share their views. 

Jo-ann will head up a board of 12 trustees, taking over from Deborah Mattinson, founder and director of the polling and strategy consultancy Britain Thinks. Deborah has chaired the charity since 2012 and helped to establish it as a leading voice for young women. 

Young women from the charity’s advisory panel were involved in choosing the new chair and Jo-ann’s position was formally ratified at the charity’s annual general meeting last night. 

Young Women’s Trust chief executive Dr Carole Easton OBE said: 

“We are delighted to welcome Jo-ann to her new role. She brings a wealth of experience that will help Young Women’s Trust to keep expanding to support more young women into work. 

“Too many young women still face discrimination, debt and destitution, as they struggle to get on at work. We are working to make sure that young women see equality in their lifetimes. 

“The vast majority of our clients report an improved employment situation after using our services and we want to make sure more young women can benefit from them. Last year we supported nearly 2,500 young women and we’re continuing to grow. Jo-ann is the perfect person to help us lead that work.” 

Young Women’s Trust chair Jo-ann Robertson said: 

“I’m honoured to take on the important position as chair of the Young Women’s Trust. Coming from a council estate in the West of Scotland to leading a consultancy dominated by women, equality and opportunity for women is always front of my mind. 

“Deborah and Carole have done an incredible job ensuring Young Women’s Trust is having a positive impact on the lives of young women, whilst also having an impact on the policy agenda in the UK. I look forward to working with the amazing staff and the Board of Trustees to take the charity in to its next chapter, reach and impact more women, and ensure there is an increase in the share of voice of young women in British society.” 

Jo-ann begins her role with immediate effect. 


Notes to editor: 

  1. Young Women’s Trust supports and represents women aged 16-30 trapped by low or no pay and facing a life of poverty. The charity provides services and runs campaigns to make sure that the talents of young women don't go to waste.
  2. Young Women’s Trust’s latest impact report, which shows that 2017 was its busiest year so far, can be found here:
    1. Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 45 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit
    2. For more information, please contact Bex Bailey on or 07963018281.