Social Media and Digital Marketing Manager

Salary: £40,095 per year (28 hours per week) or £43,574 per year (35 hours per week)
Hours: 28-35 hours per week, with flexible working options available. We will consider applications for jobshares if candidates apply with a jobshare partner
Location: Our office is based in Angel, London but we welcome applicants from across the UK. There is an expectation to come to the London office on a regular basis – this will be agreed with your line manager, dependent on the nature of the role and your personal circumstances. We come together at the office as an all staff team on Tuesdays and we ask that you are able to commit to this
Closing date: Monday 12 June, 9am
Contract type: Fixed term (parental leave cover) for 1 year

Young Women’s Trust champions young women aged 18 to 30 on low or no pay. We’re here to create a more equal world of work and raise young women’s incomes.

We offer young women free coaching, feedback on job applications and information to help them get where they want to be. We bring together a network of thousands of young women to support each other, build their self-belief, and have their voices heard. We work with young women to campaign for equality in the workplace. And our research provides insight into what young women’s lives are really like, fuelling our campaigns for change.

The Social Media and Digital Marketing Manager is responsible for leading YWT’s social media presence across all channels. They will also deliver digital marketing and digital mobilisation activity to engage young women in campaigning, promote our services and engage new and existing supporters.

Download this job description as a PDF

Overall purpose

Key activities

Social media

Develop and oversee Young Women’s Trust’s social media strategy across all channels, advising on the most effective use of channels to reach key audiences, developing new channels and devising creative strategies to ensure we’re reaching the right audiences with the right messages.
Create dynamic, effective social media content for our social channels in line with our communications strategy and key messages, including creating high quality, on brand assets for social channels using in-house tools and programmes.
Build an active and engaged community of young women and supporters on social media, encouraging user-generated content, dialogue and driving meaningful actions.
Proactively ensure YWT responds to social trends, news and media moments and current affairs via social media, and that we are actively involved in relevant debates – working closely with Policy, Campaigns and Communications colleagues.
Advise colleagues across the organisation on the most effective social media channels, tactics and content to support their objectives.
Monitor and evaluate activity and engagement with social channels and use data to optimise growth and engagement.
Provide insight and advice gathered from our social media activity to colleagues to inform the ongoing development of our messaging and communications activity.
Ensure we have the right suppliers to produce creative content (graphics, photography and video), brief them and guiding their output to ensure they are on message and on brand.
Be a thought leader for the organisation on social media, maintaining and sharing your knowledge of trends, best practice and innovation and using this to make recommendations as to our approach.
Advise and brief colleagues including the CEO and SMT on their own use of social media in support of YWT’s goals.
Maintain your own knowledge of the core issues YWT is working on and our key messages, and independently and proactively translate this into responsive social media content for different audiences.
Develop YWT’s processes and tools for social media management, to ensure a coordinated but agile and empowered approach to our content.

Digital marketing

Deliver end-to-end campaign planning, implementation, and evaluation process for paid social campaigns to reach organisational objectives, including lead generation, services, and fundraising.
Work closely with the Director of Communications, Campaigns and Research and the Head of Digital and Communications (or equivalent role) to develop an innovative new approach to digital mobilisation, helping us engage young women in our campaigning activity at scale.
Ensure paid and organic social and digital activities and website content work together effectively across the user journey.
Manage relationships with agencies to deliver digital marketing campaigns and activities including paid social and AdWords.
Seek out digital and sector best practice to optimise budget and audience insights to create high performing campaigns.
Report on outcomes from digital marketing campaigns and employ best practice to optimise results.
Support relationships with digital influencers who support Young Women’s Trust.
Manage our email marketing programme, ensuring we deliver, evaluate and optimize effective supporter journeys which build engagement and loyalty.

Management

Line manage, support and develop the Digital and Communications Assistant

Supporting and amplifying young women’s voices

Guide young women on social media takeovers
Collaborate with young women to produce content for social media platforms

General

Collaborate on projects across the whole organisation, advising on direction and best practice for social and digital delivery
Support the wider team as appropriate, providing cover when required

Person specification

Experience

Experience of creating, delivering and evaluating successful social media strategies, ideally in support of campaigning, social change, or fundraising objectives
Experience of planning, delivering and evaluating digital marketing campaigns
Experience of running digital tests, measuring and reporting impact, optimising campaigns and making recommendations based on data and insight
Experience of creating effective and compelling content for a range of channels and audiences
Experience of line managing and supporting junior colleagues, providing advice and support.

Skills & attributes

Excellent written, verbal and communication skills
A good relationship-builder, with a collaborative cross-organisational approach
A passion for digital and a keen interest in the latest developments and trends, with the ability to identify the opportunities that would best fit organisational strategy
The ability to work proactively and independently
Good project management skills, with the ability to manage standalone projects and campaigns alongside business as usual tasks and processes
An understanding of the charity aims and mission and the challenges that young women face
Ability to work sensitively with young women to support them to contribute to our social channels and content

At Young Women’s Trust we value and celebrate diversity, and welcome applications regardless of age, gender, ethnicity, disability, religion, sexual orientation or gender identity. We particularly encourage applications from communities under-represented in our sector including racially minoritised people, people with disabilities, and those from low socio-economic backgrounds.

You’ll be joining a team that will embrace your ideas and support and encourage you to bring your whole self to work.

Download this job description as a PDF

How to apply

Please download and complete a job application form and return to: recruitment@youngwomenstrust.org

We would be grateful if you could also complete our anonymous online equal opportunities monitoring form.

Deadline to apply: Monday 12 June, 9am

If you would like to talk about the role before applying, please email recruitment@youngwomenstrust.org to arrange a discussion

You must have the right to work in the UK to apply for this role. We are not able to sponsor work visas for non-British applicants.